Inganda zisi yose zabonye gahoro gahoro muri Werurwe 2024, hamwe no gutuza amakuru yo gutumiza no kohereza hanze kumasoko yingenzi. Internd ihuye n'inzego zigwa ku bacuruzi mu guhana no gucika intege kw'ibitekerezo by'umuguzi, byerekana imyumvire ihangayitse ku minsi ya vuba.

Import data from key markets such as the United States, the European Union, the United Kingdom and Japan are grim. Amerika, abantu benshi batumizaga ku isi, babonye imyenda yo gutumiza mu mahanga igwa 6% by'umwaka-mu mwaka wa 20%. The decline in clothing imports means a shrinking clothing market in major regions.

Kugabanuka mu mahanga bihuye namakuru yo kubara abacuruzi kuri 2023. Amakuru yerekanaga ko ari amato yibarura mu rwego rw'abacuruzi ugereranije n'umwaka ushize, byerekana ko abadandaza bitondera kuba maso kubera intege nke.

The decline in consumer confidence further exacerbated the situation. Muri Amerika, ikizere cyo kwiringira kiri hasi ya saa kumi n'ebyiri za 97.0 muri Mata 2024, ibisobanuro birasobanura bidashoboka kugabanuka kumyenda. This lack of confidence could further dampen demand and hamper a quick recovery in the apparel industry. The report also said that retailers' inventories fell sharply compared to last year. This suggests that stores are selling through existing inventory and are not pre-ordering new clothing in large quantities. Weaker consumer confidence and falling inventory levels indicate a decline in demand for clothing.

Ibintu ntabwo ari rosha yohereza ibicuruzwa hanze. Abatanga agaciro bakomeye nka China, Bangladesh n'Ubuhinde na bo bagabanutse cyangwa bahagaze mu birori byo mu mwaka wa 20200. Ibi byerekana ko ubukungu bwifashe nabi kugeza ku mpera z'isi The fact that the decline in apparel exports was slower than the decline in imports suggests that global apparel demand is still holding up.

Raporo yerekana urufatiro rwo kwitiranya ibirindiro by'Amerika. Mugihe kugurisha imyenda yo muri Amerika muri Mata 2024 bivugwa ko biri munsi ya 3% kurenza muri Mata 2023, imyenda yo kugurisha kumurongo muri make ya 2023. Bishimishije Rero, mugihe imyenda itumiza, umuguzi wizeye hamwe ninzurabarirane ingingo zose zerekana intege nke, kugurisha imiterere yububiko bwa Amerika byiyongereye mu buryo butunguranye.

However, this resilience appears limited. Ibikoresho byo mu rugo bicuruza muri Mata 2024 byagaragaje icyerekezo rusange, kigwa 2% by'umwaka, no kugurisha amafaranga ku ya 20%. Ibi byerekana ko amafaranga ane ya mbere yuyu mwaka ari hejuru y'ibintu bitari ngombwa nk'imyenda n'ibikoresho byo mu rugo.

The UK market also shows consumer caution. In April 2024, UK clothing store sales were £3.3 billion, down 8% year-on-year. Nyamara, kugurisha imyenda kumurongo mu gihembwe cya mbere cya 2024 byari hejuru 72% ugereranije nigihembwe cya mbere cya 2023. Kugurisha mumaduka yimyenda yo mu Bwongereza birahinga. This suggests that UK consumers may be shifting their shopping habits to online channels.